Muse is used by and for the most legendary brands.


CRAFT STORIES WITH INTENTION HEART INSPIRATION DEPTH

You’re a storyteller—not a tripod. Develop creative that attracts bigger, better clients who truly value your expertise.

You’re a storyteller—not a tripod. Develop creative that attracts bigger, better clients who truly value your expertise.

Attract Work That Excites You

Make your audience feel something. Find a compelling story in the most unlikely of places.

No More Boring Stories

Learn an intelligent story language that will empower you to better communicate with your team and clients.

Learn an intelligent story language that will empower you to better communicate with your team and clients.

Gain clarity in all your decisions


 

Muse was developed by the 5-time Emmy Award-winning Stillmotion

 

 

What You'll Learn with the Complete Muse Storytelling Process

*Mouse over any icon for an in-depth explanation.

The People in your film determine how much your story is felt. Our research has uncovered 3 things that you can develop for each character to ensure the audience pays attention, falls in love, and connects deeply. You'll learn what these Big 3 Things are, along with techniques on how to uncover and develop them with the people in your story.

The People in your film determine how much your story is felt. Our research has uncovered 3 things that you can develop for each character to ensure the audience pays attention, falls in love, and connects deeply. You'll learn what these Big 3 Things are, along with techniques on how to uncover and develop them with the people in your story.

how to develop The Big 3 Things that every strong character needs.

Humans are hardwired to pay attention to novelty. And we lose interest very quickly when we become used to something. Within story, Place is far more than you think. You'll learn how to use the 4 Layers of Place to pull your audience in and create a deeper trust of your story's message.

Humans are hardwired to pay attention to novelty. And we lose interest very quickly when we become used to something. Within story, Place is far more than you think. You'll learn how to use the 4 Layers of Place to pull your audience in and create a deeper trust of your story's message.

How to find a unique story with the 4 Layers of Place.


Our ability to contribute creatively and to create work that we're proud of largely comes down to how well we can communicate our vision and get others invested. You'll learn how to define the Purpose of every story in a way that gets your team and client completely aligned.

Our ability to contribute creatively and to create work that we're proud of largely comes down to how well we can communicate our vision and get others invested. You'll learn how to define the Purpose of every story in a way that gets your team and client completely aligned.

how to clarify your creative vision With our patent-pending Keyword method.

Developing a strong structure is one of the most challenging elements as a storyteller. We've drawn on the teachings of Aristotle, Freytag, and Campbell to put together the most accessible guide to developing an engaging plot. You'll learn what each of these 6 Essential Plot Points are, and how to find them within your story.

Developing a strong structure is one of the most challenging elements as a storyteller. We've drawn on the teachings of Aristotle, Freytag, and Campbell to put together the most accessible guide to developing an engaging plot. You'll learn what each of these 6 Essential Plot Points are, and how to find them within your story.

how to find The 6 Essential Plot Points that determine 80% of your story's engagement.


 
 

Get the most in-depth storytelling course on the planet for just $327.


We offer a 100% satisfaction guarantee.

 
 

Here's Everything You'll Get When You Enroll

 
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Advanced storytelling tutorials

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applications for commercial work with clients

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lifetime access to all course materials

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guided challenges to practice core concepts

 
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WHITE-LABELLED PDF'S YOU CAN USE WITH YOUR CLIENTS

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A Robust help center

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DOWNLOAD RECAPS, WORKSHEETS, AND AUDIO FILES

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DOZENS OF METICULOUSLY CRAFTED VIDEO TUTORIALS

 

Commonly Asked Questions

 
 
  • What is the Muse Storytelling Process?

    Muse is a proven process for finding and crafting remarkable stories. By 'process' we simply mean that it's a framework for how to approach storytelling.

    The Muse Process is based on the 4 Pillars of Story: People, Places, Purpose, and Plot. Maximizing each Pillar is the key to developing a story that is engaging, felt, remembered, and compels action.

    The Muse Process will take you through all 4 Pillars of Story. It will show you exactly how to make the most of each Pillar in every story you tell. You'll be left feeling empowered by knowing exactly where to start, what you're looking for, and how to take each step with extreme intention.

  • Who is the Muse Process for?

    At its core, Muse is about story—about using a process that will help you structure an engaging plot with remarkable characters that will truly connect your audience. And story is relevant to anyone who wants to create a connection, be that a photographer, writer, or filmmaker, no matter if you're a hobbyist or expert.

    Our background is in events, so at its release Muse best helps those working with real people. While creatives who create narratives stories will definitely benefit from Muse and its approach to story structure, it will be a bit before we add even more modules specifically related to that genre and so in the early days please realize that while MUSE applies to narrative work, we aren’t making those connections as directly for you.

    Muse currently shines when put to use by creatives who work with documentaries, commercial work, and weddings.

  • What is the difference between the storytelling courses?

    You can find everything you need to know about our storytelling courses, and the differences between them, by clicking right here. In summary, there are three main options for our storytelling courses:

    • The Complete Muse Course ($327 lifetime access): The complete Muse course builds on Storytelling Fundamentals with many more advanced storytelling principles. It includes Applications for Commercial Work and Applications for Weddings. It’s intended for creative professionals who craft stories regularly. Click here to learn more about The Complete Muse Course.

    • The Entire Muse Library ($397 lifetime access): You can gain access to every storytelling course we have by purchasing The Entire Muse LIbrary.

    If you still have questions about the course that’s the best fit, you can reach to the Muse team directly at friends@learnstory.org.

  • What is Storybuilder?

    Storybuilder is our collaborative storytelling app designed to help you build stronger stories in less time. It does this by breaking each story down into its core elements and developing them in a way that’s accessible to every member of the team.

    As you add your story elements, Storybuilder helps you go deeper in developing your characters, clarifying your purpose, discovering opportunities for unexpected places, and ensuring you have all of the critical elements needed for a strong plot structure.

    With Storybuilder, you can go from an idea to a storyboard PDF in minutes. Your team can leave feedback or ask questions inside the software, and everyone can build their own story drafts. Now everybody—from creative director to editor—can see how the story comes together.

  • What if I am not happy? What if I want a refund?

    Creatives around the world have achieved amazing results with the Muse process. That being said, it’s not a silver bullet or magic pill. It’s a process that helps you develop your thinking about story and gives you the tools to reliably bring those stories to life. It works when you put in the work.

    If Muse is not delivering results for you, you can take us up on our “go deep or go home (with a refund)” policy. Contact us within two weeks of your purchase and we’ll refund you in full. No hassles.

  • Why should I trust the Muse Process?

    The Muse process has been developed with a decade of real-world storytelling experience by the Stillmotion team. Our stories have won 5 Emmys and we’ve had the amazing opportunity to work with some of the biggest brands out there. Folks like AT&T, Apple, Callaway, NFL, MLB, Toyota, Cartoon Network and more.

    But more than just storytellers, we’ve long been educators as well. We’ve conducted over 100 workshops across the globe. We’ve taught for Canon, Vimeo, and YouTube. We’ve done years of research in the fields of psychology, anthropology, sociology, and neuroscience—and we’ve worked with pioneers in the science of storytelling and virality, like Paul Zak and Jonah Berger— to ensure that what we teach is backed not just in experience, but by science as well.

    We believe education is a massive responsibility. The opportunity to add to somebody's thinking might just be one of the greatest ways we can help each other. And that means that the ideas need to be both informative and informed. They need to be engaging. And they need to be structured in a way that supports learners in truly understanding the core concepts along with why they are true. In this way, it doesn’t matter which medium of storytelling you live in, learners may see a myriad of other ways these concepts can be applied in their daily life. After all, story is everywhere.

    The Muse process is built on the idea that we must guide the heart to move the mind. That we need to move people emotionally if we want to change their perspective and/or behavior. This concept was presented at the United Nations in 2014 to a group of global business leaders. And Muse was created to be a step-by-step clear and tangible way to find and build your stories in a way that will move your audience and bring them to your purpose, whether that’s a product, service, issue, or idea.

    But more than all of that, watch our stories. They were built with nothing more than heaps of passion and a super clear process. If you enjoy stories like Old Skool, The Final Stitch, or Soar, then you’ll love learning the process that brought them to life.

  • How will Muse transform my storytelling?

    When you learn the Muse Process you also gain a deep understanding of story. That understanding, when paired with a step-by-step process, can be a radical shift in your storytelling.

    It means you’ll have incredible clarity about how to bring your story to life, what needs to be done next, and what it will turn out like.

    It means you’ll have tons of confidence that if you listen, if you take your time to build the story, you will reputably and reliably end up with a story that moves your audience.

    It means you’ll be able to move your audience in a much deeper way. Rather than getting distracted or not finishing your video, you’ll create stories that people will want to click play again as soon as they’re finished.

    Having a process also helps you gain more creative control than you may have ever imagined. You’ll gain the tools to understand your client's’ goals and what they want to achieve so that you can be in charge of how to make that happen rather than being told what to shoot and how to do it.

    Better results on a consistent basis along with a clear process that you can share with your clients means you can also expect to raise your rates. And because your stories are moving and intentional, you’ll have a much easier time getting clients at those rates.

    And, very importantly, you can close the gap between those ideas you’ve been dreaming of and the stories that you end up bringing to life. You can create work you’re proud of. Work that you feel lives up to it’s potential, and what you thought it could be.

  • How long does Muse take to learn?

    We expect any one of our starter courses to take you an evening, whereas the Complete Muse course may take you anywhere from 10 to 15 hours to complete. We suggest spreading that time out over four to eight weeks. If you're a math whiz, you've already figured out that that means 1-2 modules every week.

    Each module, complete with tutorial, case-studies, quizzes, and applications, takes about 60-90 minutes to complete. How many notes you take, and if you do all the case studies helps determine whether you are on the high or low end of that.

    We HIGHLY recommend doing one module at a time so that you can learn the core concepts then see them applied right away. .

 
 
 

transform your understanding of story for the cost of a monopod

The Complete Muse Process

the most in-depth storytelling course out there

$327/ lifetime access

Applications for Documentary, Commercial, and Wedding

Downloadable Worksheets

Guided Challenges

A Robust support Forum

Lifetime Access

100% Satisfaction Guarantee

the Whole Muse Library

every storytelling course we've got

$497/ one payment

Everything In The Complete Muse Process

Storytelling Fundamentals Course

Nonprofit Story Secrets Course

Conducting Remarkable Interviews Course

Crafting Your Brand Narrative Course

Lifetime Access To All Courses

100% Satisfaction Guarantee