...a once $10k budget for an intro video turned to...a broader campaign vision resulting in $70k. Our first large-scale project!

I sold story. Sold muse. Sold the process..and they loved it!
— Alex Widmer

how the muse system works


An advanced online training platform to learn the Muse Process.

Learn a process for developing your creative–a repeatable way of creating emotionally-moving videos that drive results for your clients.  


Proprietary software for developing your creative.

The Muse System comes with Storybuilder, web-based software that empowers you to develop your creative with clarity and confidence. 

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1-on-1 support from the Muse Team to get you up and running.

We include three 1-on-1 sessions with the Muse System to help get you started on the right path, ensure you see how Muse works for you and your business, and to help on your first project after you learn the process.


How learning the muse process improves your business

  • You'll have the clarity to develop a powerful creative vision and you'll know the steps needed to execute on it.
  • The Muse Process empowers you to confidently communicate with your clients exactly how you'll approach their project.
  • A clear and detailed process brings confidence and authority to your work, allowing you to ask for (and get) higher budgets.
  • The Muse Process includes three clear milestones so that you can take your clients on the journey as you develop their film. 
  • Part of the process involves understanding your clients goals and articulating those as a series of Story Keywords–a powerful way to gain trust and creative control from the onset of a project. 
  • Objective process milestones also give you, as the creative, confidence that every decision is made with intent and will deliver results. 
  • Gone are the days of finding the story in post. Muse empowers you to shoot less, yet to shoot with more intent. That means better work in less time.
I am blown away by what Stillmotion has created in Muse - it’s a stunning and perfectly articulated synthesis of so many storytelling philosophies and lessons. If you want to deepen your understanding of how stories work, check out this program.”
— Alex Buono, DP of Saturday Night Live

Your perspective is the most valuable lens you'll ever attach to a camera.

Invest in your perspective.


the muse system

$997 /one-time payment

Lifetime Access To The Online Learning Platform

1-year Storybuilder Subscription ($10/mo afterwards)

Three 1-on-1 Strategy Sessions To Ensure Your Success

Hardcopy 'The Muse Process' 300 Page Book

11x17" Canvas Muse Poster

BONUS – Conducting Remarkable Interviews course ($97 value)

BONUS – Crafting Your Brand Narrative course ($197 value)

100% satisfaction guarantee*

become a master storyteller

It’s Brilliant!...the Muse process guides you in finding a great story without curbing the creativity and authenticity each unique human being brings to the process. I can tell this is the work of people who both understand both storytelling and the potential for online learning.
— Annette Simmons, Leading Author On Story

Not sure if Muse is for you?

Book a free 15-minute consultation with the muse team. We'll get to know you and your goals and share more about the muse system.


Commonly Asked Questions

  • What is the Muse Storytelling Process?

    Muse is a proven process for finding and crafting remarkable stories. By 'process' we simply mean that it's a framework for how to approach storytelling.

    The Muse Process is based on the 4 Pillars of Story: People, Places, Purpose, and Plot. Maximizing each Pillar is the key to developing a story that is engaging, felt, remembered, and compels action.

    The Muse Process will take you through all 4 Pillars of Story. It will show you exactly how to make the most of each Pillar in every story you tell. You'll be left feeling empowered by knowing exactly where to start, what you're looking for, and how to take each step with extreme intention.

  • Who is the Muse Process for?

    At its core, Muse is about story—about using a process that will help you structure an engaging plot with remarkable characters that will truly connect your audience. And story is relevant to anyone who wants to create a connection, be that a photographer, writer, or filmmaker, no matter if you're a hobbyist or expert.

    Our background is in events, so at its release Muse best helps those working with real people. While creatives who create narratives stories will definitely benefit from Muse and its approach to story structure, it will be a bit before we add even more modules specifically related to that genre and so in the early days please realize that while MUSE applies to narrative work, we aren’t making those connections as directly for you.

    Muse currently shines when put to use by creatives who work with documentaries, commercial work, and weddings.

  • What is the difference between the storytelling courses?

    You can find everything you need to know about our storytelling courses, and the differences between them, by clicking right here. In summary, there are three main options for our storytelling courses:

    • The Complete Muse Course ($327 lifetime access): The complete Muse course builds on Storytelling Fundamentals with many more advanced storytelling principles. It includes Applications for Commercial Work and Applications for Weddings. It’s intended for creative professionals who craft stories regularly. Click here to learn more about The Complete Muse Course.

    • The Entire Muse Library ($397 lifetime access): You can gain access to every storytelling course we have by purchasing The Entire Muse LIbrary.

    If you still have questions about the course that’s the best fit, you can reach to the Muse team directly at [email protected].

  • What is Storybuilder?

    Storybuilder is our collaborative storytelling app designed to help you build stronger stories in less time. It does this by breaking each story down into its core elements and developing them in a way that’s accessible to every member of the team.

    As you add your story elements, Storybuilder helps you go deeper in developing your characters, clarifying your purpose, discovering opportunities for unexpected places, and ensuring you have all of the critical elements needed for a strong plot structure.

    With Storybuilder, you can go from an idea to a storyboard PDF in minutes. Your team can leave feedback or ask questions inside the software, and everyone can build their own story drafts. Now everybody—from creative director to editor—can see how the story comes together.

  • *What if I am not happy? What if I want a refund?

    Creatives around the world have achieved amazing results with the Muse process. That being said, it’s not a silver bullet or magic pill. It’s a process that helps you develop your thinking about story and gives you the tools to reliably bring those stories to life. It works when you put in the work.

    If Muse is not delivering results for you, you can take us up on our “go deep or go home (with a refund)” policy. Contact us within two weeks of your purchase and we’ll refund you in full. No hassles.

  • Why should I trust the Muse Process?

    The Muse process has been developed with a decade of real-world storytelling experience by the Stillmotion team. Our stories have won 5 Emmys and we’ve had the amazing opportunity to work with some of the biggest brands out there. Folks like AT&T, Apple, Callaway, NFL, MLB, Toyota, Cartoon Network and more.

    But more than just storytellers, we’ve long been educators as well. We’ve conducted over 100 workshops across the globe. We’ve taught for Canon, Vimeo, and YouTube. We’ve done years of research in the fields of psychology, anthropology, sociology, and neuroscience—and we’ve worked with pioneers in the science of storytelling and virality, like Paul Zak and Jonah Berger— to ensure that what we teach is backed not just in experience, but by science as well.

    We believe education is a massive responsibility. The opportunity to add to somebody's thinking might just be one of the greatest ways we can help each other. And that means that the ideas need to be both informative and informed. They need to be engaging. And they need to be structured in a way that supports learners in truly understanding the core concepts along with why they are true. In this way, it doesn’t matter which medium of storytelling you live in, learners may see a myriad of other ways these concepts can be applied in their daily life. After all, story is everywhere.

    The Muse process is built on the idea that we must guide the heart to move the mind. That we need to move people emotionally if we want to change their perspective and/or behavior. This concept was presented at the United Nations in 2014 to a group of global business leaders. And Muse was created to be a step-by-step clear and tangible way to find and build your stories in a way that will move your audience and bring them to your purpose, whether that’s a product, service, issue, or idea.

    But more than all of that, watch our stories. They were built with nothing more than heaps of passion and a super clear process. If you enjoy stories like Old Skool, The Final Stitch, or Soar, then you’ll love learning the process that brought them to life.

  • How will Muse transform my storytelling?

    When you learn the Muse Process you also gain a deep understanding of story. That understanding, when paired with a step-by-step process, can be a radical shift in your storytelling.

    It means you’ll have incredible clarity about how to bring your story to life, what needs to be done next, and what it will turn out like.

    It means you’ll have tons of confidence that if you listen, if you take your time to build the story, you will reputably and reliably end up with a story that moves your audience.

    It means you’ll be able to move your audience in a much deeper way. Rather than getting distracted or not finishing your video, you’ll create stories that people will want to click play again as soon as they’re finished.

    Having a process also helps you gain more creative control than you may have ever imagined. You’ll gain the tools to understand your client's’ goals and what they want to achieve so that you can be in charge of how to make that happen rather than being told what to shoot and how to do it.

    Better results on a consistent basis along with a clear process that you can share with your clients means you can also expect to raise your rates. And because your stories are moving and intentional, you’ll have a much easier time getting clients at those rates.

    And, very importantly, you can close the gap between those ideas you’ve been dreaming of and the stories that you end up bringing to life. You can create work you’re proud of. Work that you feel lives up to it’s potential, and what you thought it could be.

  • How long does Muse take to learn?

    We expect any one of our starter courses to take you an evening, whereas the Complete Muse course may take you anywhere from 10 to 15 hours to complete. We suggest spreading that time out over four to eight weeks. If you're a math whiz, you've already figured out that that means 1-2 modules every week.

    Each module, complete with tutorial, case-studies, quizzes, and applications, takes about 60-90 minutes to complete. How many notes you take, and if you do all the case studies helps determine whether you are on the high or low end of that.

    We HIGHLY recommend doing one module at a time so that you can learn the core concepts then see them applied right away. .


the Muse process was developed by the 5-time Emmy Award-winning Stillmotion